George Gally Portfolio

Commercial Work:

I'm a multi-disciplined Digital Creative Director, experience designer, maker and data hacker. An unusual hybrid of creative, at the convergence of art, code, and innovation. I'm into user experience, data, computer vision, rapid-protyping and driving innovation. I'm an ideas guy, strategist and researcher, constantly growing my broad skillset and knowledge, with a broad network of connections with hackers, makers, creative coders, engineers and researchers from around the world. I have years of experience in advertising, experience design, as a CD, and Innovation Director and consultant.

Lucky Strike

360 Campaign. Digital. Events. Physical Computing.
A collaboration and brand curatorship with Lucky Strike that extended for over two years, encompassing and massive ammount of groundbreaking work, including digital, magazines, events, dark materkeing hacks and installations.
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"George is the quintessential artist... carving out new forms of experiences and brand expressions that exist at the intersection of art, culture, technology, brands and people. I love the way his brain works. He has ideals that make perfect sense in a world that will only arrive in a few years time, but George relentlessly closes that gap and is a constant reminder to me how sexy technology can, and should, be. He is the thinking man's artist we all need on our teams."

Clint Bryce - Chief Creative Officer - TBWA


Installations. Events. Data. Micro-geolocation and large-scale networked installation using motion tracking, wifi sniffing and triangulation to track conference delegates, while hacking the hacking data to find connections between them. Visualising delegate's movement, data and connections as giant artworks.
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"George is a very rare hybrid: equal parts tech wizard and artist. A highly conceptual thinker who combines art and code to create original experiences and artefacts. He is also highly skilled at transmedia thinking: coming up with big campaign ideas that translate across multiple channels and interfaces to form a seamless narrative."

Fran Luckin - Executive Creative Director - Quirk Agency

DSTV - Oscar Pistorius Trial

Web. Mobile. TV. Print. Data.

Second screen experience and journalist toolkit for the live coverage of the Oscar Pistorius trial for Africa's biggest TV network, DSTV.
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"George is an outstanding, passionate and dedicated creative with experience ranging across a multitude of disciplines. He is an artist and a thinker who can put ideas into practice and lead teams to victory. I highly applaud his work and professional attitude, a great guy and one that any agency would highly value."

Chris Gurney - Group Creative Director - Ogilvy Tokyo


Concept. Creative Direction. Art Direction.
Above the line campaign for Coca Cola's number one Japanese tea brand.

Campaign. TV. 360. Digital. Print. OOH.
Client: Coca Cola Japan

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Dentsu Mobius Rebranding

Concept. Creative Direction. Design.
Dentsu Mobius was merging with Dentsu Medi to form DM2. I conceptualised and designed the logo, brand guide and the website.

Campaign. Branding. Print. Digital.
Client: Dentsu Singapore

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Startup. Events.

Co-founder of Google funded startup, Gigham, a startup that makes it easy to discover, promote and monetize events. Collating 1000s of sources and venues to be the most comprehensve event personalised reccomendation engine, Gigham helped you find what to do, no matter how obsure your interests. More...

NBA Because

A social team-up campaign and platform to drive team loyalty and increase viewership and social participation. More...

Robot Maker

Installation. Creative Technology.
For Standard Chartered Bank Arts in the Park - their most important community outreach project - we created a fully automated robot builder that enables kids to create and assemble their own original papercraft robots. More...

Dentsu Data Project

Visualisaing complex data into usable and sortable charts.

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Branding. Magazines. Instore. Web.

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Concept. Creative Direction.
Know what your data is getting up to.

Client: Vodacom
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Oreo Mooncake

Experiential marketing is taken to a new level with Peelfresh's world-first scented bubble bus stop.
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Peel Fresh

Experiential marketing is taken to a new level with Peelfresh's world-first scented bubble bus stop.
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Concept. Creative Direction. Art Direction. Team Lead.
Launch of Jetstar in Japan in 3 cities.

Campaign. TV. Radio. Print. OOH. Activation.
Client: Jetstar.

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Another world first. Award winning application/live screensaver that pulled live news stories to your desktop.

Client: Independent Newspapers
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Bates Asia Touchscreen Kiosk

A touchscreen kiosk for the agency's reception area.

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Outdoor, live billboard.

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Menshealth Cinema Ads

Fun, quirky animated cinema ads of life tips.

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American Beef Children's Book

A dynamic customisable childrens book.

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KTV Mystery Dome

Episodic game for children's TV station.

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Game for South Africa's premier advertising awards.

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JWT Africa

Corporate website.

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Ego Hypnotic

Brand launch website for Ego/Axe.

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Lucky Strike

Titling sequence for Lucky Strike Promotions Video

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