Levis Lady Style

To promote the Levis Lady campaign with Japanese model Devon Aoki, I developed a store projection for their flagship store in Shibuya, Japan. Based around print campaign, challenging conventions on how a "propper" Japanese woman should behave. Visitors could text their statements from their cellphone to be dynamically pulled from a database and displayed on screen, taking careful consideration to make them as visually appealing as the rest of the campaign.