Sokenbicha
TV, Print, OOH
Sokenbicha Beach, Coca Cola, TVC 30" + 15" Sokenbicha is a blended tea drink from Japan. It is Coca Cola Japans biggest selling blended tea and has been the no 1 blended tea drink in Japan for close to 15 years. The formula has 12 natural ingredients, the brands name translates into Healthy, Refreshing, Beauty, Tea. The campaign - "Let your Beauty Bloom" used 4 female talent and was shot in beautiful natural settings in Thailand. The Link Test scores were the highest the brand has ever had in its history.
Sokenbicha Butterfly, Coca Cola, TVC 30" + 15" The second of the launch ads for the new Sokenbicha campaign. Set in the Sokenbicha World of natural beauty at the base of a tropical waterfall, our talent are seen playing with a beautifull butterfly. They set off on an adventure through the forest to discover more of this wonderful world.
Sokenbicha Let Your Beauty Bloom, Mainstream OOH and Transit Mainstream campaign using 4 talent within the forest-lagoon setting. Version 2 being a single shot of talent from behind (naked back) in same setting. Featured in most busy stations and outdoor spaces around Japan.
Sokenbicha Gokoku, Coca Cola, Brand Launch TVC 30" + 15" Sokenbicha released a sub-line category of blended tea called Gokoku. Set in the Sokenbicha World of natural beauty - this time within the wheat fields of Hokkaido. The talent arrive in clearing within a vast field where a marooned wooden boat awaits them. A stylised execution with emphasis on red as the key colour, in contrast to the yellow wheat fields in the background. The ads once again score the highest of any Coca Cola ads in Link Tests, and the brand goes on to outsell all other teas in it's category.
Concept, design, creative direction