NBA Because
Social Campaign Pitch
Based on the premise of you're not a real fan until you have a team, we built a social campaign in Asia to get fans to recruit their freinds to pledge allegiance to their team.
A Social league awarded you points for recruitment and for posts and tweets about your team.
Your points could also be used to bet against for friends for each game. The hightest ranking fans got to go to the playoffs, while everyone got to spread the reason to love their teams and players. Because... NBA.
Client: NBA Asia Pacific.