Oreo Mooncake Festival

For Mooncake Festival, or Mid-Autumn Harvest Festival, we partnered with a local bakeshop to cook up a limited edition Wonderfilled Oreo Cheese Mooncake, 3-D printed Oreos and custom-made lanterns that played the Oreo theme tune, and sent them out as part of gift packs to influencers. We also built an Oreo rover so anyone of the street could give the gift of a Oreo Mooncake to a stranger.

"Till now the Mooncake initiative’s still THE topic whenever anyone talks about Singapore Oreo."
Yifang Lee, Mondelez, January 2015